The Grove Bayshore campaign wins Inman Golden I Club award

Naples real estate broker Tiffany McQuaid and SERHANT. won Best Sales and Marketing Campaign for a New Development at Inman Connect San Diego for The Grove Bayshore. The win puts a 32-home Naples project on a national stage and adds to McQuaid’s growing list of industry honors.

Why it matters: - The award gives Naples luxury development national visibility. - The Grove Bayshore joins a list of high-end projects recognized by Inman’s Golden I Club, which also honored nine-figure sales in major U.S. markets. - The win reinforces the role of marketing in selling new luxury communities, especially in competitive Southwest Florida.

What happened: - Tiffany McQuaid of SERHANT. won an Inman Golden I Club award for The Grove Bayshore. - The campaign was named Best Sales and Marketing Campaign for a New Development. - McQuaid accepted the award in person at Inman Connect San Diego.

The details: - Inman’s Golden I Club recognizes the agents, teams and properties that shaped the high end of the real estate market over the past year. - This year’s winners included the $120 million sale of St. Benedict’s Monastery in Colorado and the $110 million sale of Spelling Manor in Los Angeles. - The Grove Bayshore is a gated community of 32 single-family homes in Naples’ Bayshore Arts District. - The project is led by builders Mike Whalen of New Era Construction and Jerry Maxson of Legacy Homes Inc. - Jeffrey Harrell of Harrell & Co Architects designed the homes. - The development team brings more than 100 years of Southwest Florida building experience. - Homes range from three-bedroom to four-bedroom floor plans. - Pricing starts at $1.8 million and goes to $2.3 million. - Standard features include Sub-Zero and Wolf kitchens, California Closets and private pools. - The community is within walking distance of Bayshore Arts District restaurants and galleries. - The Grove Bayshore is minutes from Naples Botanical Garden and the Naples Pickleball Center. - McQuaid and her team created the brand identity, full-color 3D renderings and the marketing strategy for the project. - The campaign centered on what makes Bayshore distinct, including its pickleball connection. - McQuaid has spent 22 years in Southwest Florida luxury real estate. - McQuaid founded McQuaid & Company in Naples before merging the firm with SERHANT. in 2025. - Her prior honors include an Inman Most Innovative Brokerage nomination and the Women's Council of Realtors Entrepreneur of the Year award.

Between the lines: - The win signals that a smaller Naples development can compete for attention alongside trophy properties in major markets. - The campaign’s success suggests that branding and neighborhood identity matter as much as product features in luxury new construction. - McQuaid’s award also extends SERHANT.’s national profile in Florida luxury real estate.

What's next: - The Grove Bayshore is positioned to use the award in future marketing as sales continue. - McQuaid is likely to keep building on the national recognition tied to her role at SERHANT. and her earlier Naples brokerage work. - More information about The Grove Bayshore is available through the project’s Instagram presence. - More information about McQuaid’s work is available at Tiffany McQuaid’s website.

The bottom line: - The Grove Bayshore’s marketing campaign turned a 32-home Naples project into a nationally recognized luxury development.